Agenda 2018

Digital and advertising thought leaders from global companies took Ad Summit stage to talk about video, mobile and programmatic advertising

Pre-party for Gold and Platinum ticket holders only 20:00 - 00:00

20:00

Private pre-party is a great chance to meet up with Ad Summit speakers, exhibitors and attendees before the event. Enjoy savory food, author cocktails and tete-a-tete talks in a friendly atmosphere. What better way to tune into the right vibe before the conference day? HYPE BAR, Ivana Franka St, 16/2

Cosy atmosphere

Superb
venue

Tasty specialties

Signature drinks

Registration 9:00 - 10:00

9:00

Welcome speech 10:00 - 10:15

10:00

Mobile experiences in the age of assistance 10:15 - 11:00 Hall: Mobile

10:15

How to drive user expectations higher with advances in mobile marketing and machine learning.
How to make visitors not to leave the website with more than 3 sec loading time.
How to reach even more customers with a fast website and clever use of AI.

Dominik Woeber Head of performance sales, Central Europe

Building trust to unlock the potential of brand-oriented spend 11:00 - 11:45 Hall: Mobile

11:00

The need to re-establish trust with advertisers.
What the shift to first price auctions means for buyers and sellers.
How header bidding is democratising access to inventory.
How revenue models are evolving to deliver greater transparency.
Is radical transparency good for the industry?

Bill Swanson Chief Revenue Officer - EMEA

Coffee break 11:45 - 12:00

11:45

Bidding to build: everything you need to know about marketing with Facebook 12:00 - 12:45 Hall: Mobile

12:00

Understanding Facebook auction.
Innovative solutions for effective marketing with Facebook, Instagram and Audience Network.
New markets export strategies.
Successful creative strategies.

Vera Ivashchenko Client Solution Manager, CEE

State of Video Monetization For Non-Gaming Apps 12:00 - 12:45 Hall: Video

The rise of video across the entire mobile landscape.
Video monetization solutions beyond the gaming vertical.
The potential of video advertising for your project.
How to improve your monetization strategy.
How to delight users and drive more revenue.

Keenan Timko Sr. Account Director

Doing mobile video right 12:45 - 13:30 Hall: Mobile

12:45

Running mobile video ads – key challenges and how to overcome them.
Engaging users with different video formats. That’s right, formats - not format!
Hot topic – viewability in mobile video ads
Practices and tips about delivering high-level user engagement followed by high completion rate.

Lucjan Exner Head of Sales CEE & CIS

Opportunity is knocking: the present and future of video advertising 12:45 - 13:30 Hall: Video

Outstream, the perfect ecosystem.
Video strategy: knowing your audience.
DCO: designing the Ad for each individual.
How the ad of the future is going to look like.

Fabio Corona Global SVP of Business Operations

Networking Lunch 13:30 - 14:30

13:30

The power of automation in affiliate marketing 14:30 - 15:15 Hall: Mobile

14:30

How to enhance your affiliate marketing with automation.
Time- and cost-effective automation solutions available on the market.
Case study: How to increase affiliate network’s profit 5 times in half a year.
Automation is the key. Is it?

Roman Kolomoitsev BIZDEV AND SALES DIRECTOR

Immersive video advertising key insights 14:30 - 15:15 Hall: Video

After industry regulations like the Coalition for Better Ads, the industry has been working hard to get from intrusive to tolerable. Let’s go the extra mile here.
Adtech focus has always been designed on advertisers and publishers. Now it is time to focus on the real endpoint of our work, the consumer.
Immersive ads don’t mean that everybody walks around with a VR headset, it is all about creating ad experiences. We’ll have an overview of available formats and tools.

David Jordan CEO

Stop growing your mobile marketing waste footprint: Meet connected conversion & acquisition optimization technologies 15:15 - 16:00 Hall: Mobile

15:15

How leading global brands are leveraging machine learning and AI-backed predictive segments in ad channels like Facebook, Google and others to deliver high-ROI ad campaigns.
How to increase ad spend efficiency and ROI by leveraging machine learning algorithms pre-baked, ready to be used immediately?

Hakan M. Sonmez Country Manager

Digitalization of TV: convergence and culture shock 15:15 - 16:00 Hall: Video

How to converge the video ecosystem for the betterment of publishers, advertisers, and consumers.
How to optimize value and consumer experiences for both the sell-side and the buy-side in a programmatic video world?

Stéphane Printz Senior Regional Director, Northern Europe

Coffee break 16:00 - 16:15

16:00

How to choose the right DSP - common knowledge and hidden truth 16:15 - 17:00 Hall: Mobile

16:15

How to build your own DSP: selection checklist.
Understanding DSP as a technology.
Evaluation of media-buying needs and requirements.
DSP selection process: hints and tips.

Vlad Zhovtenko Product Owner

Removing the Obstacles to Buying In-App Video Inventory 16:15 - 17:00 Hall: Video

Difference between web and in-app viewability.
Understanding in-app viewability tracking.
Viewability measurement – VPAID + SDK.
Using first-party data for targeting.
Reaching app audiences at scale.

John Murn Marketing Manager

Panel discussion
Ad personalization today: revenue booster or loyalty killer? 17:00 - 18:00 Hall: Mobile

17:00

During this session experts from the world’s digital & marketing community will provide their thoughts on ad personalization and the upcoming GDPR enforcement

How to personalize ads without violating user privacy?
Do personalized ads meet customers expectations?
How to prepare to GDPR?
Key changes advertising companies should finalize before May, 25.
Discussing insights on mobile personalized ads.

Emin Aliev

Keenan Timko

Lucjan Exner

Oleksandr Kulepin

Nikita Aygistov

Dmytro Chebakov Moderator

Ad Summit official party Starts 20:00

20:00

You are invited! We’ll wrap up day one with fabulous food, cocktails, and DJ music at the stunning place! Join the party to spend more time with fellow partners, new friends, and top industry experts and finally relax after an eventful day. TAO EVENT HALL, Baseina St, 2a, Arena City, 4th floor

DJ
music

Limitless
bar

Savory snacks

Non-stop
networking

Welcome coffee 10:00 - 10:15

10:00

How to build an amazing mobile marketing company in 3 simple steps 10:15 - 11:00 Hall: Mobile

10:15

What verticals and ad campaigns work better in specific countries?
Cross-culture ad sales and operations.
Case study: Make your mobile advertising mechanism work on full.
How to protect your mobile ads from fraud.

Ofir Brill Managing Director

How to Adapt Your Facebook Strategy in 2018 to Survive 11:00 - 11:45 Hall: Mobile

11:00

Lukasz will talk about Facebook's partnerships program and tips for startups and entrepreneurs to succeed in today's fast evolving digital environment. He will showcase the partner program, guide through the specialties and present cases where Partners contributed to the marketing success of brands they work with.

Lukasz Leoniewski Partner and Ecosystem Development, CEE & RUSSIA

Coffee Break 11:45 - 12:00

11:45

Omnichannel: a new era of commercial marketing 12:00 - 12:45 Hall: Mobile

12:00

Defining insights and trends in the customer’s behavior (online and offline).
How to build effective communication with customers and make them buy.
Criteo’s real-world cases with the right applying of latest e-commerce trends into marketing strategies of the brands.

Andreas Misera Senior Director Operations, Emerging Markets

The rise of header bidding 12:00 - 12:45 Hall: Video

How did header bidding appear?
How does the technology work?
Header bidding: Yield management solution for publishers, agencies & marketers
Programmatic trends for header bidding in Europe

Jörg Vogelsang Regional MD DACH & CEE

Snap your Success : how to scale your business with Snapchat advertising 12:45 - 13:30 зал: Mobile

12:45

Snapchat in the global social media ecosystem.
Myth busters: things you might not know about Snapchat ad platform.
Why creative makes 70% of campaign success.
Case studies and best practices.

Elvira Deryabina Client Service Manager

Alina Zherebtsova Business Development Manager

Video ad innovations – creating the most effective ad to reach your audience 12:45 - 13:30 Hall: Video

In the ad tech ecosystem, we do pay less attention to the ad creative. But creative is the most crucial piece of all ad chain – the great delivery can be ruined with annoying creative and unclear message.

Let’s find out what are the most effective combination of format, size and placement for video ad creative and how do technologies can help create the best video ad

Nikolas Rekeda VP of Marketing

Networking Lunch 13:30 - 14:30

13:30

Performance-based mobile advertising on Facebook 14:30 - 15:15 Hall: Mobile

14:30

Facebook marketing models and funnels.
The use of SDK scripts in Facebook ads.
Logic behind the technical processes of Facebook advertising.
The data about Facebook in-app ads.

Eugene Mokin CEO

Victor Filonenko COO

Importance of data ownership and transparency in the programmatic ecosystem 14:30 - 15:15 Hall: Video

Digital advertising issues: fraud, viewability, fragmentation, lack of transparency.
How can one minimize these issues?
Deutsche Telekom case study: Data ownership is key.

Audrius Janulis Commercial Director, Baltics

Geolocation: the present and future of mobile advertising and engagement 15:15 - 16:00 Hall: Mobile

15:15

Why geolocation is important for mobile marketing?
How not to waste money with your user acquisition strategy.
How to use location behavior to increase app engagement and retention.
The evolution of media buying model: from CPM to CPA.
Cost per visit: the future of advertising.

Eduardo Pires International Strategic Partnerships

Video monetization with multiple SSPs - an opportunity or a headache 15:15 - 16:00 Hall: Video

Cutting edge solutions of waterfall and header bidding for video.
Technological requirements for best yield optimization.
Existing barriers and necessary publisher development.
What eCPM and fillrate is possible to generate from cross-border traffic.

Toms Panders CEO

Coffee break 16:00 - 16:15

16:00

5 tips for your mobile user acquisition 16:15 - 17:00 Hall: Mobile

16:15

How to raise brand awareness with the video content help?
What should you learn before launching video ads?
How to get real purchases from your blog for a B2C product?
How to maximize the ASO profit?
Email marketing as an instrument to increase the sales.

Tamara Lobzina Head of Sales

Video is video is video, right... but what about the content? 16:15 - 17:00 Hall: Video

How to return the content and receptivity to the center of online ads for publishers and marketers?
Myths in online video ads formats through the duopoly ads evolution.
State of minds watching video & effectiveness of advertising.
Case study of Artimedia: joining forces to compete with Google and Facebook, serving both publishers and advertisers.
Technology to delight the reader or viewer, both for sell side and buy side, focusing on quality via programmatic.
Future of online video: AI?

Rebecca Kehat CEO UNICORP LTD.

Panel discussion
Digital video advertising: where to move? 17:00 - 18:00 Hall: Mobile

17:00

Digital video experts will sit at one table to define the next big thing in video advertising

What are the challenges and opportunities in the video industry today?
What video ad formats bring better results to advertisers and publishers?
How will connected TV ads is going to evolve in video ecosystem?
How not to waste budgets with video ads?
How will GDPR affect the video ad tech?

David Jordan

Nikolas Rekeda

Povilas Goberis

Stéphane Printz

Ofir Brill Moderator

TMS Play Сocktail Party Starts 18:00

18:00

We're excited to host the Cocktail Party on May 17 from 18:00 — 19:30 sponsored by TMS Play. Toast your deals secured at the conference over a glass of bubbly.