Ad Summit Kyiv 2019 Agenda
Digital and advertising thought leaders from the global companies will take Ad Summit stage to talk about video, mobile and programmatic advertising
Exclusive Pre-Party
for Gold-ticket holders only
Starts at 19:00.
19:00
The Ad Summit pre-party is a great opportunity to meet and network with conference speakers, exhibitors,
and attendees before the event. Enjoy signature food, authentic cocktails and tete-a-tete talks in a
friendly atmosphere. What better way to tune into the right vibe before the conference day?
Marché Central, 2 Bessarabska Square
Cosy atmosphere
Superb
venue
venue
Tasty specialties
Signature drinks
Registration
9:00 - 9:55
9:00
Welcome Speech From Organizers
9:55 - 10:00
9:55
Telling Better Stories Across the Open Web
10:00 - 10:35
10:00
- Importance of Speed: How to set up a performance culture in the company? What you need to know as marketers.
- Modern Web Technology: What is AMP? How to improve conversion rate with AMP.
- AMP Stories: How to create fast, immersive and storytelling experience on the web.
Kaman Chan
EMEA Product Lead, Mobile Web
Unlock the Possibilities of Programmatic Identity
10:35 - 11:10
10:35
- Identity in AdTech can refer to so many different things. One set aims to solve the user sync inefficiencies we see today by creating common identifiers, designed to be collected and shared in an optimized fashion (think: The Trade Desk’s Unified ID or IAB Tech Lab’s DigiTrust ID).
- The second aims to bring people-based identifiers to the open market, allowing those on both the buy and sell side of our ecosystem to leverage people-based marketing (i.e. LiveRamp’s IdentityLink).
- In this presentation, Joerg Vogelsang will take us through on how the Identity will impact our industry in 2019
Jörg Vogelsang
Managing Director, DACH — CEE
App Monetization Strategies That Drive Revenue
11:10 - 11:45
11:10
- Best practices of ad implementation in apps.
- Discussion across gaming and non-gaming.
- Formats covered include Rewarded Video, interstitials, and Native.
- Showcase success story from one of our key publishers.
Orly Tsesis
Publisher Development Manager
Coffee Break
11:45 - 12:05
11:45
Back to the Future: The Transformation of the Programmatic Approach - How can Brands & Agencies Keep
up the Pace
12:05 - 12:40
12:05
- Learn about how the perception of media is changing.
- Why are the new generations so different.
- The true meaning of programmatic and how important collaboration between content and distribution is.
- The change of old habits and empower consumers to engage with brands receiving a great experience in return.
- Connectivity of today and tomorrow.
- DTC- Programmatic Commerce
- The digital operations of tomorrow
- Is man replaceable? The role of the composer and conductor.
- What does in-housing mean?
- The world in transformation mode. Do we understand the true meaning of it.
- Back to the Future 2
Hossein Houssaini
Ex-Global Head of Programmatic Solutions
Media Buying with Bidstream Data: How Brands Reach the Next Level of Performance
12:40 - 13:15
12:40
- What is a bidstream data?
- How the bidstream data is collected? How can brands use bidstream data?
- The most valuable ways to use data.
- How to visualize your customers?
- Abandoning cookies.
Andrew Liulko
Head of Sales
Networking Lunch
13:15 - 14:45
13:15
Full Stack, Rev Up: How to Maximize Mobile Gaming App Revenue
14:45 - 15:20
14:45
- How using a full-stack mobile ecosystem provides the greatest benefits for maximizing the value of your app's inventory.
- The latest developments in monetization strategies for mobile gaming apps
- Ways to access and leverage impression-level data reporting and advanced bidding auction dynamics.
Keenan Timko
Strategic Partnerships Lead, EMEA
Everything Begins With Chats: The Way Brands Today Are Using Messengers
15:20 - 15:55
15:20
- The reasons of why to use messengers in communication with clients.
- How do messengers change the connection between consumers and brands?
- Online communities as one of the most attractive, involving and magnificent way to communicate with a wide audience. Cases of the most well-known brands in Viber.
Konstantin Kostadinov
Sales Director CEE
Shared-interest Business Approach as the Answer to Ad Tech Industry Changes
15:55 - 16:30
15:55
- What are the changes and challenges that media buyers and publishers need to face on a daily basis?
- What business approach is crucial to succeed and grow business with these programmatic and ad tech rules changes?
- Based on a real case study, you will hear about the shared-interest approach, which helped our Publishers to act with certainty, realize their fair share and take control of their ad monetization.
- You will learn how the value path optimization can help you build and reach valuable audiences.
Malgorzata Kmieciak
Country Manager CEE
Coffee Break
16:30 - 16:45
16:30
How to Turn YouTube Views Into Business Growth
16:45 - 17:20
16:45
The keynotes will be announced soon
- 50% of shoppers say online video helps them decide which specific brand or product to buy.
- With many of us spending at least 30 minutes a day watching YouTube, what are key steps for businesses to drive results with YouTube ads?
- We will look beyond YouTube traditional metrics such as views, watchtime, view through rate, sharing, liking and commenting.
- You will connect the dots between best performing YouTube for Action ad formats, most lucrative ML driven audience targeting, creative examples and ROI measurement tools.
- Judging your YouTube campaign success by core business metrics: More customers, More profitable, at Higher ROI.
Sergii Bratusov
Industry Head
Why StoryTelling Through Video Works
17:20 - 17:55
17:20
- Why Story Matters Now, more than Ever
- Who is your Hero? (HINT: It's not you)
- Writing Your Hero's Journey
- How to tell stories through video with 3 key points (it’s easier and harder than you think)
Samuel P. N. Cook
Founder & Creative Director
Panel Discussion
Seeking a Compromise: What are the New Standards of Cooperation Between Advertisers and Publishers Which Will Lead to Mutual Growth? 18:00 - 18:30
Seeking a Compromise: What are the New Standards of Cooperation Between Advertisers and Publishers Which Will Lead to Mutual Growth? 18:00 - 18:30
18:00
- What are the main brand's requirements for publishers today? How do you make your company (brand, agency, DSP, etc.) more appealing to publishers (media, mobile apps, YouTube bloggers, etc.)?
- What ad formats are the most cost-effective and most preferable among audiences?
- How do brands and media adopt programmatic advertising? What resources do they invest in it? Is it better to outsource or handle media buying in-house?
- How do you protect your business from the key security risks that the online advertising ecosystem faces today?
- The evolution of the relationship between publishers and advertisers: What is going to happen in the next 5 years?
Svetlana Verpakhovskaya
Olga Mamay
Aneta Ternovschi
Julia Smith
Hossein Houssaini
MODERATOR
#ADS2019 Official Afterparty
Starts at 20:00.
20:00
Wrap up an eventful day with a vibrant party in one of the most spectacular places of Kyiv! Closer
networking, signature drinks, and mind-blowing food will make your evening pleasant and unforgettable
Buddha-Bar Kyiv, 14 Khreshchatyk str.
DJ
music
music
Limitless
bar
bar
Savory snacks
Non-stop
networking
networking